14 April 2014

Digital Marketing Skills: Analytical Skills

In my last post regarding Digital Marketing Skills I explained how my Bachelor Degree in Natural Sciences helped me to improve my Problem Solving Skills. In this post I will explain how I improved my Analytical Skills through...Birdwatching! Let's dig in!

In this photo: me doing birdwatching (photo: S. Bernardo).
In this photo: me doing birdwatching (photo: S. Bernardo).

12 April 2014

Digital Marketing Skills: Problem Solving

Problem Solving is one of the most important skills for a Digital Marketing Specialist. In this post we will learn how to refine and improve our Problem Solving skills. Let's dig in!

In this photo: me doing Radiotracking
In this photo: me doing Radiotracking (Photo: G. Jones)

11 April 2014

Excel for PPC Marketing

Excel is one of the most important tools for a PPC Executive. Sometimes it is quite easy to get lost in it because of the vast amount of formulas and functions available.  In this post we will offer a complete collection of some of the most important Excel functions for PPC Marketing. Let's dig in!

Excel for PPC Marketing.
Excel for PPC Marketing.

10 April 2014

How to Calculate Percentages with Excel

Excel for PPC Marketing: In this post we will learn how to calculate percentages with Excel. Moreover, we will refresh our maths knowledge regarding this matter and learn how to  calculate percentages in our head. Let's dig in!

How to Calculate Percentages with Excel
How to Calculate Percentages with Excel.

How to use IF Formula to Compare Different Keyword Lists

Excel for PPC Marketing: In this post we will learn how to use IF formula to compare Keyword Lists and find differences. Let's dig in!

How to use IF Formula to Compare Different Keyword Lists
How to use IF Formula to Compare Different Keyword Lists.

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