08 December 2014

Google AdWords: How to Create a Killer Ad Schedule

Ad Schedule is a great Google AdWords tool that allow us to control our budget avoiding unnecessary costs. In this post we will explain how to create a killer Ad Schedule for our PPC campaigns. Let's dig in!

Google AdWords: How to Create a Killer Ad Schedule
Google AdWords: How to Create a Killer Ad Schedule

02 November 2014

How to Build a Successful PPC Account

Building a successful PPC Account is like building our dream house... In this post we will explain how to build a solid PPC Strategy through the following topics:

  • Goals & KPIs
  • Account Structure
  • Keywords
  • Bidding Strategy

How to Build a Successful PPC Account.
How to Build a Successful PPC Account. 

14 September 2014

How to create "Visitors of a page who did not visit another page" List for Search Remarketing

In this blog post we will explain how to create "Visitors of a page who did not visit another page" List for Search Remarketing.

"Visitors of a page who did not visit another page" List for Search Remarketing
"Visitors of a page who did not visit another page" List for Search Remarketing.

20 August 2014

5 Simple Tips to Take PPC Budget Under Control

In a previous post of this blog we talked about how to avoid wasting money on Google AdWords. In this post we will further examine this topic with some simple tips that will help us to take our Budget consumption under control. Let's dig in!

4 Simple Tips to Take Budget Under Control
4 Simple Tips to Take Budget Under Control.

09 August 2014

Brief Guide to YouTube Ads

Visual contents (from Instagram to video advertising) are very powerful tools in Digital Marketing and YouTube ads are probably the best example of video advertising.

There is a variety of video ads so, before activating them, advertisers should evaluate their goals and objectives in order to choose the best tactic for their Digital Marketing Strategy.

There are 2 categories of video ads:
  • CPM (Cost per Thousand) YouTube Ads;
  • CPD (Cost per Day) YouTube Ads.
Let's dig a little deeper into this matter with this post!

Brief Guide to YouTube Ads
Brief Guide to YouTube Ads.
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