Display Advertising Formulas

Apart from Facebook Ads and Google Display Network, CPM bidding option is also used for Display Advertising (web banners). In this post we will learn how to calculate the most appropriate CPM and break even for our Display Advertising campaign.

Photo: Francesco Garofano.

Facebook in depth

In this post we will talk about the most popular Social Networking Site. We will discover a lot of details about the company, its demographics, its competitors and, last but not least, how to use Facebook for Marketing and the four pillars of a successful Facebook Page. Let's dig in!

The four pillars of a successful Facebook Page.

Google AdWords Display Network: CPM vs CPC

Facebook Ads Optimized CPM is bringing new light to CPM bidding option into the Online Marketing landscape, too often focused on CPC. Should I use CPM in AdWords too? In this post we will try to shed some light on this matter. Let's dig in!

Google AdWords: "Set an initial maximum CPM bid".

Facebook Ads: CPM or CPC? Why not Optimized CPM?

In order to choose the best Facebook Ads bidding option, it is important to answer the following question: What are the objectives I want to accomplish with Facebook Ads? In this post we will try to shed some light regarding this matter. Let's dig in!

Facebook Ads Power Editor: Bidding Options.

How to raise our Brand Awareness with Facebook Advertising

When we setup our paperwork for our advertising campaigns, it is advisable to create upper-funel (Awareness) and lower-funnel (Action) tactics. Facebook Ads is one of the most interesting tactics that allows us to increase our Brand Awareness. In this post we will talk about how to advertise on Facebook.