Did you lose last Google AdWords updates? Don't worry! In this post you will find the most relevant Google AdWords recent changes:
28 February 2014
21 February 2014
In this post we will talk about Ad Extensions. There are 8 types of Ad Extensions. I categorized them as follows:
- Very useful (Sitelinks, Location, Call Extensions),
- Useful (App, Review Extensions),
- Other (Product, Dynamic Search Ad, Social Extensions)
|Google AdWords: Ad extensions.|
In our previous post we talked about Google Product Listing Ads and Shopping Campaigns. In this post we will talk about the new metrics associated with Shopping Campaigns: Benchmark CTR, Benchmark Max. CPC. Let's dig in!
|Google Shopping Campaigns: New Metrics Available!|
What is happen when the power of the images meets Google AdWords? The answer is... Product Listing Ads! In this post we will talk about the power of the visual communication and Google AdWords PLA: one of the best opportunities for all ecommerce businesses.
|Google AdWords Product Listing Ads.|
14 February 2014
In my opinion, Bid Adjustments are one of the most interesting features of Google AdWords Enhanced Campaigns, but also one of the more difficult features to master. In this post I will try to shed some light on this matter. Let's dig in!
|Bids Adjustment Calculator.|