28 February 2015

Adwords Custom Columns: Conversions

In a previous post of this blog we explained how to sort out duplicated conversion value issues using AdWords Segments & Excel VLOOKUP. In this post  we will use a different approach: Custom Columns. Let's dig in!

Google AdWords Custom Columns.
Google AdWords Custom Columns.

15 February 2015

PPC Marketing & Local Advertising

In this post we are going to talk about PPC Marketing & Local Advertising: a must-read post for all local business owners! The post contains the following paragraphs:
  1. Google AdWords, Google Maps & Google My Business;
  2. Google AdWords Ads & Locations Targeting;
  3. Google AdWords Location Options;
  4. Google Analytics - Location Report.

PPC Marketing & Local Advertising.
PPC Marketing & Local Advertising.

17 January 2015

AdWords: How To Sort Out Duplicated Conversion Values Using Excel

As you may know, it is possible to import Google Analytics goals into Google AdWords Conversion Tracking. In case you use both features at the same time, you could run the risk of tracking more than once the same transaction collecting multiple times data regarding Conversion and Total Conv. Value. In this post we will learn how to extrapolate the correct data from an account with duplicated goals. Let's dig in!




29 December 2014

Google AdWords: Location Reports

In order to run a profitable campaign it is very important to identify all our "budget leaks" and find a remedy for it. In this post we will learn how to take advantage of the Location Report to fine tune our campaign settings. Let's dig in!

Google AdWords: Location Reports
Google AdWords: Location Reports.

08 December 2014

Google AdWords: How to Create a Killer Ad Schedule

Ad Schedule is a great Google AdWords tool that allow us to control our budget avoiding unnecessary costs. In this post we will explain how to create a killer Ad Schedule for our PPC campaigns. Let's dig in!

Google AdWords: How to Create a Killer Ad Schedule
Google AdWords: How to Create a Killer Ad Schedule

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